From large-scale randomized controlled trials to public opinion panels, we’re obsessed with measuring the impact of our work in the real world.
Our team of practitioners and analysts are arming the progressive movement with the most effective voter engagement tactics possible.
Our 2022 interventions generated over 55,000 net votes for Democratic candidates in battleground districts, and our early estimates using available 2024 data show that our voter contact programs generated tens of thousands of votes in a crowded Presidential election.
We never stop looking for new ideas and out-of-the-box approaches to political engagement. In 2024 alone we conducted 49 large-scale Randomized Controlled Trials measuring the effects of SMS, live phones, in-person canvass, and organic & paid digital campaigns. Our 2024 Incubator rapid-fire testing program ran pilots on over a hundred more tactics.
We spent years developing the infrastructure to run our robust, data-driven polling image program. Our dedicated team researches and verifies Election Day polling locations & delivers location images and vital election day information to turn voters out to the polls. This impactful and memorable treatment has boosted voter turnout by as much as 1.6 percentage points compared to a control group.
We recruited on-the-ground volunteers living near recognizable landmarks to record GOTV videos, which were then texted to neighboring voters. The messages were highly memorable and increased turnout by a .29 percentage points compared to a control group.
We targeted individuals who had requested mail-in ballots with a sequence of text messages encouraging them to return their ballot, directing them to local voting centers and drop boxes. The messages increased turnout by .77 percentage points compared to a control group.
