Idea Contest

How scalable could this idea be within battleground states?

• 0 for reaches 1-50,000 voters
• 1 for 50k-500k
• 2 for 500k-1m
• 3 for 1-2m
• 4 for 2m+ voters in BG states

How much expertise do you have? Can you manage this project yourself?

• 0 for just an idea
• 1 for I’ve done something like this before
• 2 for I’m a professional that has a team that have executed things like this at scale before

How much evidence does this idea have that it would shift voting behavior? Could we do it quickly at a small scale to test it?

• 0, no evidence and we can’t test it
• 1 some weak evidence but we could test the idea quickly
• 2 points for RCT evidence

How clear is this idea? How concrete and well-defined is it? How specific and realistic is your plan?

• 0 for really general or messaging concepts
• 1 for specific ideas with meaningful detail
• 2 for ideas that include treatment mode and universe

How novel is the idea? Is this already happening?

• 0 for things that are clearly already covered
• 1 for ideas about a gap in the ecosystem
• 2 for ideas that use a novel or new approach or technology

How targetable is this idea? Can you pick which individuals get it?

• 0 for no targeting is possible
• 1 for we can gather information on who was likely to be treated, or target by precinct
• 2 for we can target individuals by their phone/household/other data

Measurement

For many ideas, we’ll run an experiment on them. That means we’ll be able to measure how effective your idea is at generating new voter registrations, vote by mail enrollments, or shifting people’s response to vote choice questions when they are surveyed.

Digital

If you want to try to test your idea or scale it by sending it in a text message, we’ve got you covered! We may also be able to test placing digital ads depending on the complexity and medium you want to place the ads.

Voter File Targeting

For many ideas, we’ll run an experiment on them. That means we’ll be able to measure how effective your idea is at generating new voter registrations, vote by mail enrollments, or shifting people’s response to vote choice questions when they are surveyed.

How scalable could this idea be within battleground states?

• 0 for reaches 1-50,000 voters
• 1 for 50k-500k
• 2 for 500k-1m
• 3 for 1-2m
• 4 for 2m+ voters in BG states

How much expertise do you have? Can you manage this project yourself?

• 0 for just an idea
• 1 for I’ve done something like this before
• 2 for I’m a professional that has a team that have executed things like this at scale before

How much evidence does this idea have that it would shift voting behavior? Could we do it quickly at a small scale to test it?

• 0, no evidence and we can’t test it
• 1 some weak evidence but we could test the idea quickly
• 2 points for RCT evidence

How clear is this idea? How concrete and well-defined is it? How specific and realistic is your plan?

• 0 for really general or messaging concepts
• 1 for specific ideas with meaningful detail
• 2 for ideas that include treatment mode and universe

How novel is the idea? Is this already happening?

• 0 for things that are clearly already covered
• 1 for ideas about a gap in the ecosystem
• 2 for ideas that use a novel or new approach or technology

How targetable is this idea? Can you pick which individuals get it?

• 0 for no targeting is possible
• 1 for we can gather information on who was likely to be treated, or target by precinct
• 2 for we can target individuals by their phone/household/other data